Taylor Swift is the queen of endorsements, so her new partnership with DirecTV shouldn’t come as a surprise. AT&T announced a brand-new channel called Taylor Swift NOW, as part of their new streaming service, DirecTV Now, which will run content from the pop star every day and all day.
.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/mRqMtCGXD4
— AT&T (@ATT) November 28, 2016
Within the next few weeks, we’ll see previews of the channel via social media, but expect the real treats when the channel launches as a “new destination for unique and never seen videos” for Taylor Swift Nation. Taylor Swift NOW plans to show exclusive content over the course of 13 chapters, in honor of the pop singers favorite number.
While DirecTV Now premieres on November 30th, no word on when the Taylor channel begins broadcasting.
