Just In Time For Pride Month Lego Releasing “Everyone Is Awesome”

“I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love,” set designer Matthew Ashton said in a Lego Group statement on Thursday.

Ashton, Lego Group’s vice president of design, crafted a moving personal statement about his motivations for creating Everyone is Awesome, which he says is for the community and also for allies.

“Being LGBTQIA+ myself, I knew I needed to step up to the plate and make a real statement about love and inclusivity,” Ashton wrote, “and generally spread some Lego love to everybody who needs it.”