If you’re a business owner then you already know how important social media is, especially over the last year of the pandemic.

Here are some of the social media trends that you want to pay attention to for this year.

1. Live Streams – Live streams help businesses/brands connect with users and have grown significantly since the pandemic.
2. User-generated content – This helps your business’s creditability and shows your customers they can trust you.
3. Purpose driven content – Have a purpose for your content whether it’s a political statement or for the community.
4. Social Media Communities – Creating private groups will help customers engage with each other about your brand.