Dyson has put out a new cordless flat iron called Corrale.

The company has been working on the new flat iron for seven years and spent $32 million in research for the new tool. I will admit to having spent more than $100 for my last flat iron, but that felt like a much needed investment since my last straightening tool burnt my bangs when it malfunctioned. My hairdresser swears by her Dyson hair dryer, but she is using that 8-10 times a day, so having a $399 work tool seems reasonable.

This price tag make me pause. The new cordless hair tool that claims to reduce heat damage and can be yours for $499.99. But have you ever met somebody who says they don’t like their Dyson anything?

From Wired.com writer MEDEA GIORDANO:

If you’ve used a flat iron before, you know what it’s like when you’re passing through a section of hair and half the hair starts splaying outward, losing its contact with the hot plates, forcing you to start over and redo that area. The Corrale’s flexing copper plates are supposed to wrap themselves around the hair, which keeps it gathered together. I saw a side-by-side comparison of the Corrale versus a typical flat-plated iron, and was impressed by how efficiently it went through hair, and how much more hair it could straighten at once.

Almost every flat iron company claims its product causes less harm to your hair than the others—usually by spewing confusing jargon about negative ions that somehow create shine and prevent damage. The results never match the hype. Dyson’s science seems easier to digest. The flexing plates and temperature settings should result in fewer passes—and fewer passes means less damage.

Click HERE to get yours.

Susan Saunders 3/11/20