Selena Gomez Is The New Face For Puma

flickr / Lisa Bjorheim

She’s been the face of Coach, she’s been the face of Louis Vuitton, and now we can add Puma to that list.

According to Vogue, it’s a “long-term partnership” that will be an “ongoing series of projects, as she has been tasked to design product and help direct future campaigns.

Officially a part of the fam @puma #pumapartner

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Puma’s most recent faces were Rihanna and Kylie Jenner, well now Selena Gomez will take over. In an interview with Vogue, she said that sneakers have been changing her life, saying her entire shoe closet now primarily comprises sneakers. She signed a two-year, $30 million deal.