Demi Moore, Beyonce, Madonna, Kim Kardashian and JLO are just a few of the “hot” moms that we know. Those sexy women of a certain age, particularly those in relationships with younger men, have been given labels like “MILF” and “cougar.” Trending more recently by the British daytime show This Morning, writer Bibi Lynch proffered a positive new suggestion: WHIP, or “women who are hot, intelligent, and in their prime,” according to Vouge.com

WHIP is said to be a word that felt funnier, smarter, and sexier. Men for years have dated woman younger and have been seen as hero’s, but woman are stuck with a negative stigma. This new word hopes to change that!

Do you like the word?