Do you find yourself at Target too often picking up one thing, and three hours later, you walk out way more than that? Yeah, us, too. Turns out, there’s a scientific reason for that.

The Minneapolis/St. Paul Business Journal says most Target stores never played music, as a way to keep shoppers focused on the task at hand. But according to a brand spokesperson, the chain is now introducing a music playlist “that is upbeat, positive and has a playful personality.” The Journal says that around 65 Target stores play music right now, and that number will grow to at least 185 by the end of 2017.

Delish found that people who listen to music are ultimately more productive. Although works for homework and the gym, it’s reverse for shopping… making music the perfect solution to keeping you in store.

Full scoop at Teen Vogue.