Snapchat is introducing an expanded monetization program

Snapchat is introducing an expanded monetization program allowing eligible creators to profit from longer Spotlight videos.

The company pays influencers a share of its revenue from ads within Snapchat Stories, and this program will now extend to longer Spotlight videos. Creators must meet specific criteria to be eligible for the revenue-sharing initiative, including having at least 50,000 followers and meeting certain posting requirements.

Snapchat and other social media platforms like Instagram, TikTok, and YouTube are actively seeking content from popular influencers as the demand for entertainment on social media apps continues to rise.