Bieber told his 270 million social media followers not to buy the “trash” clothing

H&M has decided to scrap its merchandise with Justin Bieber’s image and lyrics. 

Bieber had called out the line calling it “trash” and advising his followers not to buy it. 

The Swedish company released a statement saying, “As with all other licensed products and partnerships, H&M followed proper approval procedures. But out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online.”

The collection included t-shirts with Bieber’s image and lyrics from his 2021 song “Ghost.” All items were removed from H&M’s online and physical stores. 

According to Page Six, this is not the first time the company has used the Grammy winner as an inspiration. Back in 2020, the company released a collection centred around the singer’s fifth studio album Changes. In fact, one of the sweatshirts featured the cover art from the album while another had a cartoon version of the Baby crooner alongside the record’s title.

Susan Saunders 12/22/22