“Shrinkflation” Has Hit Kleenex Tissues

Posted on June 22, 2022

Next time you buy tissues, you may not get what you expected

  • The next time you buy a box of Kleenex the box will be a little lighter. 
  • See, Kleenex has had to reduce the number of tissues in a box because of “shrinkflation.”
  • If you’ve never heard of “shrinkflation” it’s a tactic used by businesses to avoid raising the price of a product during times of inflation. 
  • Now, when you purchase a box of Kleenex there will be 60 tissues instead of 65, but the price will still be the same. 
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Susan Saunders 6/22/22

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