Chris Noth Peloton Ad Cancelled After Assault Allegations

Posted on December 17, 2021

Peloton Scraps Chris Noth Ad

  • After a week, Peloton has scrapped its new ad featuring Chris Noth following sexual assault allegations against the actor.
  • The ad appeared three days after the premiere of HBO’s “And Just Like That… ” Christ Noth’s character Mr. Big suffered a fatal heart attack after riding one of the company’s exercise bicycles. The next day Peloton stock dropped 61%. The new Peloton ad, narrated by actor Ryan Reynolds, brought humor and redemption to the brand for a moment.
  • But now, with accusations from two women accusing the actor of improper behavior and assaults’ have caused the company to put the ad on the shelf. 
  • Two women named Zoe and Lily to keep their real names private allege that Noth had sex with them without their consent in 2014 and 2015. 
  • Read More about the developing story, including the actor’s denials, HERE in a report from THE HOLLYWOOD REPORTER

Susan Saunders 12/17/21

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