Kraft is offering some customers $20 to NOT make cheesecake

Kraft is offering $20 to buy alternative dessert supplies to help customers who were unable to make cheesecake due to shortages of Philadelphia Cream Cheese.

The company set up a special website at which the first 18,000 people to register on Friday and Saturday will be able to apply for a $20 reimbursement for their dessert purchases.

Kraft Heinz said it has seen demand spike for several products, and that it had to ship 35% more than last year.  The company claims it is taking measures that include scaling back on some products so it can produce more cream cheese, but suspicions are rampant on social media. Is the problem no water?

From UPI.com:  
“Lowville, N.Y., a village with 3,000 residents not far from the Canadian border, the board of trustees limited water use to one of the nation’s largest cream cheese plants, which is operated by Kraft Heinz. That reduction, combined with the peak season for Junior’s, the cheesecake magnate, likely added to supply pressures, industry observers said.

“As more people continue to eat breakfast at home and use cream cheese as an ingredient in easy desserts, we expect to see this trend continue” –Statement Published from Kraft in NYTIMES

Susan Saunders 12/16/21