Jennifer Aniston’s new skincare brand, LolaVie, launches tomorrow (Wednesday).

There must be something in the water in LA because nearly every celebrity is launching a beauty brand. Today Jennifer Aniston became the latest A-lister to join the cosmetics industry with the announcement of LolaVie.https://t.co/CGyjJZ5zZR

— GRAZIA (@graziatweets) September 7, 2021

There’s a lot of competition in the beauty brand world with products from Rihanna, Kylie Jenner, Alicia Keys, Hailey Bieber, and several others. So can Aniston hold her own in the market?Jill Manoff, who is the editor-in-chief of Glossy, said that “Aniston’s biggest challenge will be credibility. She has access to the greatest dermatologists, cosmetic physicians. Her skin is not the result of some over-the-counter products”.

Additionally, Aniston’s fanbase is older than some of the other celebrities beauty brands so her products need to actually work. Women who are older are buying skincare products because they work, not just for the name attached to it.