For the first time in a decade Coca-Cola is launching a new bottle size

A new 13.2 oz Coca-Cola bottle will be available starting this month in select states before launching nationwide this summer. Coke describes it as a “more sippable package,” and it will debut with the company’s most popular sodas like Coca-Cola, Diet Coke and Coke Zero Sugar.

So it’s a little larger than a can, but smaller than the most common 20oz bottle.

How much? Suggested retail price of $1.59

From CNN Business:

“We’ve been listening to consumers and they have been telling us they want something a little smaller and a little more easy to consume,” Alpa Sutaria, Coca-Cola’s general manager of sustainability, told CNN Business.

“We took this opportunity to make a bottle with plastic that’s 100% recyclable.”

Last year, the company was named as the world’s No.1 plastic polluter by the environmental firm Break Free From Plastic. Its logos and branding were found on 13,834 pieces of plastic in 51 countries, often discarded in public spaces like parks and beaches.

Coke announced in 2018 its “World Without Waste”  plan with the ultimate goal of collecting and recycling one bottle or can for each one it sells by 2030.  This is a great step forward for that initiative.

In November of 2020, the company also revealed a futuristic paper bottle prototype. Enjoy this preview.

Susan Saunders 2/10/21