Netflix has scored a major win for its new series
Space Force. 

Despite the US military having an organization of the same name, Netflix has solidified trademarks and copyrights to the name “SPACE FORCE” before the US military. At this moment, the Air Force has the only trademark application on file and says that “at this time they’re not aware of any trademark conflicts with the series.”

Netflix’s Space Force has already secured trademark rights in Europe, Mexico and Australia and filed for one in the United States back in January of 2019. The U.S. Military has a pending application — which was filed in March 2019 — for registration inside the United States on an intent-to-use basis, which means they have yet to use it. They also weren’t even an organization until December of 2019.

The US Government does have a website for “United State Space Force“, with an interesting domain name of .MIL instead of .GOV. Hmmm. Creating another domain for all of the military branches might help them with website connections and confusion for all of the divisions?

It probably won’t matter when it comes to the show or the actual branch of the military conducting their day-to-day affairs, but it will matter when it comes to selling merchandise.  An Air Force spokesman said: “At this time, we are not aware of any trademark conflicts with the fictional program Space Force produced by Netflix. We wish Netflix and the show’s producers the best in their creative depiction of our nation’s newest branch of the military.”

Experts even say that if a legal battle was to happen between the two entities, Netflix would win anyway.

Here is a peak at the show:

Both John Davies and myself have talked on WBNQ about our disappointment in this TV production. We both had high expectations for the reunion of Steve Carrell and Greg Daniels (Producer of THE OFFICE). Sadly, it just isn’t a funny show. If there is no season two, then the US Government could be the winner after all.

Susan Saunders 6/9/20