BUDWEISER says : “Whasssuppppppppppp? That’s all it takes to check in. Staying connected matters now more than ever.”
After airing on Monday Night Football back in 1999, Budweiser’s “Whassup” ad campaign exploded as a pop culture catchphrase. The phenomenon was parodied in Scary Movie. Ross tried bringing it back during an episode of Friends. In the first episode of The Office, Michael Scott resurrects the joke several years after it first aired.
During the coronavirus pandemic, Budweiser has decided to bring back its famous Whassup ad, but with a twist. Starring former NBA legends Chris Bosh and Dwyane Wade, actress Gabrielle Union, two-time WNBA MVP Candace Parker, and DJ D-Nice, the group get together to say “whassup” in classic fashion. As the commercial wraps up, it becomes a message of positivity, unity and staying connected
https://youtu.be/eg5ZMkS8zfM
For fun, here is the UK version.
https://youtu.be/D9UahJH5r3k
From YouTube/BUDWEISER:
As part of Budweiser’s PSA to encourage America to check-in and say “whassup” to love ones during quarantine, we have partnered with The Salvation Army, which launched a nationwide hotline in April in response to rising levels of anxiety, uncertainty, and fear resulting from the pandemic. If you need someone to talk to, The Salvation Army has trained staff available for English and Spanish speakers every day from 9:00 AM-11:00 PM EST at 1-844-458-HOPE (4673). Callers are encouraged to leave a message if they call after hours.
Susan Saunders 4/24/20
