I’m soooo thirsty for floor 4 now.
Chicago Magazine gives us a look inside the massive new Starbucks on Michigan Avenue.
From Chicago Eatery:
Starbucks Reserve Roastery Chicago, slated to open to the public on Friday morning, jams nearly every product and experience the chain can offer into five floors and 35,000 square feet on the most prominent stretch of real estate in the city.
In essence, the Chicago roastery on Michigan Avenue’s Magnificent Mile — the brand’s sixth and largest in the world — is a Starbucks theme park. The themed floors showcase its roasting process and nearly every type of the chain’s drinks and food. The offerings include alcoholic beverages, retail items, and coffee education, all while incorporating some love for the city.
“We wanted to create an immersive customer journey around roasting, brewing, and small-batch coffee — the pinnacle of customer experiences for all things coffee,” CEO Kevin Johnson says.
The four-story roastery at 646 N. Michigan is the company’s sixth — and at 35,000 square feet, its largest.
11/13/19
Susan Saunders
