In weird news today, #Doritos is launching #LadiesCrisps as its boss believes that women don't like crunching loudly or licking their fingers… 🤔 The new "low crunch" lady crisps are designed to address these concerns and will come in special packs specifically designed to fit into women's handbags!!! #Ummm #JustLetUsHaveChips #DontOverThinkIt #NomNomNom

A post shared by IMAGES (@dawn_images) on Feb 4, 2018 at 10:04pm PST

How do you feel about these Ladies Crisps?

The CEO of PepsiCo says her company is trying to solve women’s “least favorite things” about Doritos by developing a version of the snack designed specifically for women. The CEO says there are different ways that men and women eat chips. Men “lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.”

… “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”