Selena Gomez is on a high when it comes to her latest singles, but this new song “Fetish” is sultry, while the video is just plain creepy.

Joined by Gucci Mane, it takes place on a normal suburban street, where she’s carrying bags of groceries. She approaches a house and inside the home, Gomez eats soap, ties a knot of string around her tongue and writhes around on the kitchen floor. It’s odd, but yet mesmerizing.