Startup company SWANLUV is willing to say “I do” to couples by giving out loans of up to $10,000 to put toward the wedding of their dreams.
The catch? If they don’t get a divorce, the couples won’t have to pay back the loans. The startup company, believes “everlasting marriage should be rewarded.” If the couple does divorce, they must pay back the loan with full interest.
SwanLuv is now taking applications and will make decisions about the risks of each marriage based on an algorithm using online data. The company then decides whether it wants to take a risk on the couple on their marriage and for how much. Couples may get a loan of up to $10,000.
The theory is that the spouses who have ended their relationships in divorce and had to pay back the loans will end up funding new loans for new marriages.
From Geekwire:
SwanLuv CEO Scott Avy says it’s like a casino for marriages. His company will look at the statistics, survey potential couples and give higher interest rates to the stronger relationships in order to “protect ourselves as a company.”
SwanLuv is taking applications now and hopes to begin making its first payments this February, once it has time to finish raising outside funding. It may take years for the company to see returns, but Avy said eventually couples will start to break up and he’s confident SwanLuv will become profitable.
Isn’t that such a cynical statement on marriage today. I say take the money and live happily ever after! (And if you do divorce, just don’t tell anybody at the company)
