@Daredevil Chloe is ready for season 2. #MoreThanCute https://t.co/VcSPpiE9jZ pic.twitter.com/qpyWVxDSLB
— Heroic Girls (@HeroicGirls) October 27, 2015
John Marcotte is a father of two little girls who love Halloween. But when he was looking for costumes for his children, he noticed a “disturbing” contrast between the outfits offered to boys and those aimed at girls.
Parents Give Kids 31 Days of Halloween — All of Them #MoreThanCute https://t.co/SkEjqnDbwN pic.twitter.com/8oL54vKjP1 — Heroic Girls (@HeroicGirls) October 27, 2015
Marcotte found that the costumes for boys are styled as “brave, scary, smart, adventurous” – but the costumes for girls were only “cute”.
Because everyday is halloween for her @HeroicGirls #MoreThanCute pic.twitter.com/xqRR8PoVwH
— ESJ Cosplay (@EmSeJo) October 16, 2015
That’s why he decided to start the #MoreThanCute campaign. The campaign encourages parents to “dream big” and not feel the need to dress their children in “cute” costumes.
@HeroicGirls 100% onboard with #MoreThanCute. Here are a couple of our past efforts: pic.twitter.com/QkDfROr3LL
— Doc (Spider) Webb (@The_Doc_Webb) October 17, 2015
Marcotte said his daughters love the campaign, and that he always wants them to know that “they can be ‘more than cute’.”
