When Burger King announced that it would be selling limited-edition bottles of a cologne that smelled like Whoppers for one day only, April 1, in Japan, it had the essence of an April Fools’ joke.

Turns out for $40, many Japanese customers got a burger served alongside their BK fragrance, with one customer telling the AP that it smelled “spicy.”

Stars & Stripes was less charitable, describing the scent like so:

“Instead of smelling like a flame-broiled patty, it was more like the last call on curry at a bad Indian restaurant that happens to have an onion farm out back.”

This isn’t the first time BK has launched a fragrance. In 2008, Burger King unveiled a men’s spray, dubbed Flame, which was promoted as ‘the scent of seduction with a hint of flame-broiled meat’.

Flame was only available online and in certain stores in New York, and was discontinued shortly after its launch.

Many bottles are already showing up on Ebay, including the one featured in the blog photo. Current big $118.00 through coreyjohnson1972.

Susan Saunders 4-2-15